Who we are and why PakistanHerald.com has morphed into a major voice:


PakistanHerald.com’s mission is to provide a collaborative environment for Pakistanis around the world to work towards a better Pakistan.

We are a virtual think tank for Pakistan. We engage Pakistanis on a global scale to identify, develop and advocate public policies with the aim of improving the life of the common man in Pakistan. Through the revolutionary rating system on our site, we facilitate and consolidate the resolve of the masses to root out the inefficient, corrupt and criminal elements from the government, judiciary, military, media and the political parties. We separate the good from the bad, the genuinely dedicated from the ill-willed.

We are overwhelmed by the positive response and the magnitude of awareness being generated among the masses through our site that a great nation can only be built by producing individuals with great characters and bringing them to the forefront to manage national affairs.

PakistanHerald.com provides a common platform for resident and overseas Pakistanis to engage in practical and innovative projects in social, educational and health sectors.
It is our aim to:
-Promote a culture of accountability through freedom of speech
-Streamline efforts to build credible institutions as opposed to relying on personalities
-Highlight the role of real heroes (dedicate, honest and hardworking teachers, scientists, engineers, doctors, farmers, industrial workers, businessmen, judges, soldiers and professionals from all walks of life) in nation building.

OUR AUDIENCE

We at PakistanHerald.com attract millions of page views by Pakistanis around the world. The site is a new realm of information, and resources designed to build a platform for discussion among millions of Pakistanis. We help build consensus on national issues. As the unique nature of our website becomes popular day by day, we hope to influence top policy makers in Pakistan and their decisions.

The website is among the Top 40,000 as ranked by Alexa.

We have a ready audience for serious advertisers.

Site Statistics

We are proud of our site’s continuing popularity and high level of readership across Pakistanis around the world, PakistanHerald traffic and statistics include:

• Average quarterly site visits 518,332 - Page views 1.5 million.
• Loyal repeat visitors – 77% of site visits are returning visitors.
• Average page views – 2.93 per visitor.
• Time on-site – 4.41 minutes per visitor.
• Most visited pages – Current Affairs Programs pages regularly attract 30% of site traffic.

PakistanHerald.com visitors are:

- Professionals
- Corporate Executives
- Overseas Pakistanis
- Students
- Homemakers
- Consultants
- Entrepreneurs
- Journalists & Media representatives

Website traffic global distribution

• Visitors located in 150 countries worldwide - Top Geographies include:

- USA/CANADA
- UK/EUROPE
- PAKISTAN
- CHINA
- AUSTRALIA
- MIDDLE EAST/AFRICA

ATTRACTIONS

The unique features that make PakistanHerald.com such a hit with concerned Pakistanis around the world include:

• An archive of current affairs programs
• Rating of politicians, judges, ministers, lawyers, generals, political analysts etc.
• Voting on issues of national interest

BENEFITS FOR ADVERTIZERS AND PARTNERS

• Build brand awareness with an educated Pakistani audience.
• Exposure to professionals who are key decision-makers and influencers representing a vide variety of market segments.
• International reach.

If you want to catapult your brand / website / product into web prominence among millions of Pakistanis, advertising with PakistanHerald.com is your natural choice. Our aim is to be flexible, we can arrange a combination of ads to suit your requirements, with attractive rates.

RATES

Pricing Options:
CPM (Cost per 1000 impressions)
Tenancy (Fixed rate per month)

Pages Available:

• Home Page
• Programs Page
• Run-of-Site (ROS)

Site Take Over (Sponsorship):

All ad units available on the site will be dedicated to the sponsor for a period of 1 month. Price US$ 8000/month

Budget:

For CPM, weekly and monthly campaign budgets, payable in advance prior to the start of the campaign. Ad impression reports to be shared with the advertiser/agency. For tenancy, monthly rate for the unit is payable in advance.

We accept creative files in these formats:

• GIF static image (.gif)
• GIF animated image (.gif)
• JPEG image (.jpg)
• Flash movie (.swf)

Video

• Total runtime may not exceed 15 seconds
• Playback may not exceed 2 looping cycles
• 40K initial load and up to 100K for streaming
Polite file size: 80k for flash; 500k/lo bandwidth and 1MB/hi bandwidth for video
• Must have standard controls (i.e., play/pause, audio/mute, and stop).
• Audio must be user initiated on click
• The maximum frame rate is 18 frames per second - 12 frames per second is preferred
• Rapid flashing or shaking is not permitted
• Must feature play, pause, and stop controls
• In-banner video can be host or user-initiated up to 30 seconds and Audio must be user-initiated, except for in-banner video ads in expandable banners when expansion is on click. If expansion is on rollover/mouse-over, audio must be user-initiated on click.

Audio

• Must be user-initiated by a click (rollover action is not acceptable)
• Advertising that features audio must have a mute control

Flash creative preparation

• All Flash creatives must contain a clickable flash object (such as a button or hit area)
• The following ActionScript should be attached to the object in place of a specific URL: on(release){getURL(clickTAG,"_blank");}

Appearance

• Ads must be distinguishable from website content.
• Creatives must have a dark colored border (1 pixel minimum)

Responsibility

• Advertiser is responsible for all standard banner creative and rich media files
• Advertisers are held accountable for all ad content

We reserve the right to suspend and/or terminate advertising campaigns that do not follow our guidelines. Rates and standards are subject to change without advance notice.

Important:

1. CPM means Cost per 1000 impressions. An impression is a single appearance of the advertisement on our web page. Each time an advertisement loads onto a user's screen, that loading is counted as one impression.
2. In ROS i.e. Run-of-Site, ad placements may appear on any pages of Pakistanherald.com.
3. Top Banner, Bottom Banner and Medium Rectangle on the Homepage, Programs page and ROS are being offered on CPM while the Middle Banner, Right Box and Skyscraper are on Tenancy basis.
4. The Homepage cannot be offered as a stand alone product and will be offered in conjunction with the Program Page and Run-Of-Site in the same size ad unit.
a. A maximum of 67% of Impressions can be allocated to the Homepage while the remaining will be equally distributed on the Programs Page and ROS in the same size ad unit.
5. Rich Media premiums charged at 50% .
6. Video ads are charged at a premium of 100%.
7. “Site Take Over”: Sponsorship rates are US$8,000 for one month. (All ad units dedicated to the sponsor for one month).
8. All rates are charged in US$.
9. All creatives are subject to approval.
10. Campaign will require a minimum of 3 Business Days to be published on the website.
11. Traffic or impression reports provided by Pakistanherald.com will be the reports of record between Pakistanherald.com and the advertiser/advertising agency.
12. Penalty of 10% charged for any change in position or slot.